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Vitamins & Minerals

Like us humans, dogs need a balanced amount of vitamins and minerals in their diet. As there is no global standard for specific recommended vitamin and mineral intake for pets, we use AAFCO recommendation (The Association of American Feed Control Officials) as a guideline in our foods. AAFCO's recommendation levels for vitamins and minerals are proven to be most up to date and widely approved as a guideline for healthy diets.

The most important vitamins for dogs are:

  • Vitamin A: Is a fat-soluble vitamin, which mainly comes from animal origin ingredients like fish, fish oil, liver and some vegetables. In animal-origin ingredients (meat, liver, eggs etc.), vitamin A is in its pure form, Retinol. In vegetables, it comes in the preform, for example Beta-carotene. Vitamin A is important for the eyes and skin, and it also contributes to the function if the immune system. Vitamin A and mineral Zinc act together - the lack of zinc can cause deficiency in Vitamin A.
  • Vitamin D: Comes mainly from animal-origin ingredients, like fish oil and fatty (fish) meat. Unlike humans, dogs don't synthesize Vitamin D from the sun. Vitamin D promotes the body's absorption of calcium, which is essential for normal development and maintenance of healthy teeth and bones. Vitamin D is fat-soluble.
  • Vitamin E: Comes mainly from cold pressed vegetable oils, meats, nuts and green leafy vegetables. Vitamin E is a fat soluble vitamin, and it acts as an antioxidant, especially for all the fats in the body. There are several forms of vitamin E, and in dog foods, the word tocopherol means a source of Vitamin E. The most biologically active form is know as alpha-tocopherol. Vitamin E is important for the formation of red blood cells and it helps the body to utilize vitamin K. The need for vitamin E can increase for dogs, that are in very hard training.
  • Vitamin C:  Vitamin C is synthesized in the dog's liver. It is important  in many metabolic reactions, including proper functioning of the immune system. It's also important for the collagen synthesis, and hence, for the cartilage-formation in the joints.
  • Vitamin B1: Is a water-soluble vitamin, which comes mainly from vegetables and meat. It converts carbohydrates into energy and is essential for the functioning of the heart, muscles, and the nervous system.
  • Niacin (Vitamin B3): Is a water-soluble vitamin, which comes mainly from meat. Assists in the functioning of the digestive system, is important for the skin and nerves, and is also important for the conversion of food to energy. 
  • Pantotenic acid (Vitamin B5): Comes mainly from meat. Pantotenic acid is a water-soluble vitamin, that contributes to many enzymatic reactions in the metabolism. 


The most important minerals for dogs are:

  • Calsium: Calcium is the most common mineral in the body. A good source of calcium is raw bones. Calcium is essential for the bones, but it is also important for the heart function. If calcium intake from the food is too low, starts the body to remove it from the bones into the blood stream. That's why added calcium in the food is particularly important for growing puppies. Calcium absorption is dependent on Vitamin D.
  • Phosphorus: Comes mainly from meat. Phosphorus acts together with calcium, and the ratio between these two minerals is important. Most of the phosphorus is absorbed to the bones. Also phosphorus needs Vitamin D for absorption.
  • Zinc: Comes mainly from meat, liver and dairy. Is important for normal maintenance of hair, nails and skin. It also contributes to cell division, fertility and reproduction. It has various effect in the metabolism of other nutrients. Zinc is an antioxidant and it is important for the immune system to work properly.